Graduated in Graphic Design from the Escola Massana and Master in Design Management at the Open Talent School UPC.
After several years working as a freelance for agencies such as Vinizius Young & Rubicam, McCann Erickson, Tapsa Augusta, Neumann healthcare and Glass Multimedia, I opened the Lulahop studio together with Xènia Cuartielles where I developed graphic projects during 15 exciting years for brands like ColaCao, Nocilla, Granja San Francisco, Chupa Chups, Smint, Farggi, Danone, Font Vella, Mitsubishi and Barcelona City Council.
In love with brands, I have collaborated as a consultant for different branding agencies in Barcelona and for various companies in the natural cosmetics sector, until I decided to embark on this new collaborative branding adventure that is Branlov.
Some of my works have been published in magazines and editorials such as Étapes, Visual and Index Book. I have held conferences on graphic design and the Out of register project (created together with David Acevedo and Anna Miracle) was selected for the Trimarchi festival (Argentina).
I am an occasional professor of design and visual communication in different design schools in Barcelona.