Benita Amel is a unique women’s wear brand consisting of one of a kind garments made of vintage fabrics, created by the passion of story telling and the love of hand made techniques.

We investigate the market and competition to see what others have seen and think what no one have thought….a brand idea and positioning strategy, a consensus on the target audience and the characteristics of Benita Amel. We develop a visual and conceptual language that expresses the brands personality and which converts to its identity. We create the unique and precise brand experience to connect and communicate its values with its audience.