CV cosmetics

NATURAL INSTINCT

Brand strategy

Consists of evaluating the state and potential of CV analyzing the points of contact of the brand and the user. We audit the visual elements as well as the verbal and the coherence between the two. We also analyze the positioning, goals, trends of the cosmetics market, including a thorough study of the competition.

client

CV cosmetics

industry

Organic cosmetics

branlovers

Jose Medina

work

Brand audit

Brand audit

A common idea and strategy of positioning is set after extensive team workshops with the client. We look for a mutual agreement concerning the target market, the characteristics of your brand and goals. We create CV’s story telling and we write your brand’s tone of voice book.

We don’t show images of the strategic sessions due to confidentiality with our clients