THE FLAVOUR OF TEA
Hornimans was founded in 1826 by John Hornimans in Reading (England). He rose to fame when he became the first to comersialise packaged tea. Today it’s the most important company specialized in infusions in Spain and one of the most prestigious in the world.
The project consisted of creating a corporate typography using the humanist Sans Serif font with a final gestural touch for all the packaging. The font includes several alternative typefaces and characters to enhance the visual sensation of handwritten lettering. A series of borders and ornaments were combined to accompany the typography.