Initiating projects

HOW AND WHEN A PROJECT IS STARTED

Brand Experience

The Ajac (Association of Young Architects of Catalonia) asked us to create the brand image and theme for the young international architect summit. The idea was to generate a discussion between the architects in the context of economic crisis and “how” and “when” to iniciate a project aswell as searching for and believing in your projects.

client

AJAC

industry

Cultural events

branlovers

Jose Medina & Toni Riba

work

Brand design

Visual system

To be able to transmit the feeling of self made we challenged ourselves in making all of the graphic materials for the event. The visuals shows both the hand made and the technology of today. We looked for the contrast when curating the materials, for example wood cut by hand and florescent cable. A cable runs through the name of the event and the city skyline, hand stiched letters, paper boxes and wire for the signage. All the materials were bought in neighborhood stores.