MON packaging

NATURAL AND ORGANIC COSMETICS

Brand Design

MON is a pioneer in Spain in natural cosmetics based on Aromatherapy. Proud to be a reference brand for more than twenty years, they are inspired by nature and the healing power of its elements, selecting the best vegetable and essential oils, floral extracts, distillates and macerates for the creation of their products.

client

MON

industry

Beauty & health

branlovers

Jose Medina

work

Restyling the visual system

Restyling the visual system

Using the audit we review the coherence of the brand image at the visual and verbal level, analyzing the points of contact with the user. One of the most important parts is MON packaging, with a very powerful and recognizable existing visual system, we decided to implement a small re-styling to find the desired brand coherence. We eliminated geometric elements and photographs without much personality and  introduced organic and gestural elements, watercolor illustrations that refer us to classic botanical books and left behind papers and gloss finishes, to work with ecological and recycled papers in matte finishes.