NAVIGATING THE DIGITAL BUSINESS
Optimist is the only sailing boat approved by the International Sailing Federation to host junior sailing courses. Optimist Capital is an investment fund, geared towards economy start ups. They counted on us to create their brand design to communicate its mission and core values.
The brand idea reflects the idea and activity of Capital, a company that invests, bets and walk side by side with start ups in breaking new ground in digital markets. It also represents values such as savvy and safe. Its unique and solid personality is reflected in its logo, color, typography and its applications.